Home Passive Income The Keys to Podcasting Success in 2022 – Sensible Passive Revenue

The Keys to Podcasting Success in 2022 – Sensible Passive Revenue


On this submit, I am going to share a few of the key traits in podcasting proper now, and spotlight some concepts for rising your podcast in 2022 and past. And be a part of us live on YouTube tomorrow, Tuesday January 11 for OPEN Podcast #1, to study the methods for creating highly effective podcast content material!

Desk of Contents

Podcasting Trade Development Means Alternative

In keeping with knowledge from Buzzsprout, the podcast trade has grown considerably—from roughly 60,000 exhibits in 2014 to more than two million today.

However this large progress doesn’t imply potential podcasters have missed the boat. Removed from it. The podcast trade remains to be rising.

Plus, a number of the individuals who began podcasts in early COVID have dropped off. Meaning a number of listeners are on the market proper now, on the lookout for their subsequent present.

Which implies a chance for you, aspiring podcaster—or present podcaster who needs to up your recreation and develop your present. 

Bar chart titled "Podcast growth projections" 2024 from Buzzsprout. Shows steady growth in podcast listeners from 2017, at 46.1 million, to 2024, at 100.1 million.
Podcasting remains to be very a lot alive, with listenership projected to develop steadily for the following few years. Picture courtesy Buzzsprout.

For Podcasters, Consistency Is (Nonetheless) Key

The important thing to profiting from this podcasting alternative is consistency.

As one instance, Pat went stay on YouTube every day for a year with the Income Stream present. 

You don’t should do the identical factor along with your podcast (and we wouldn’t advocate it!).

However generally, the extra you present up to your viewers, the extra you’ll develop into part of their life and tuning in to your present will develop into a behavior for them. 

To not point out, all that apply goes to make you a lot higher at creating your podcast content material.

So how constant do you have to be, no less than at the beginning of your podcasting journey?

The podcasts that Buzzsprout sees sticking with it are those that make it previous the ten-week mark.

“As soon as they hit that ten-week level,” says Alban Brooke, “it’s a game-changer for whether or not or not they keep it up long run.”

That’s why he tells folks to start out by committing to releasing an episode each week for ten weeks. Succeeding with that can put you in a gaggle of roughly 600,000 energetic podcasts which have produced no less than ten episodes.

Rising Your Podcast Viewers Takes Energetic Advertising and marketing

What in the event you’ve pushed by way of your first ten episodes, seen some early progress, and… that progress has slowed, and even stagnated? Loads of podcasters discover that an early progress spurt results in a irritating plateau.

Sadly, a number of podcasters—and content material creators generally—additionally take an “For those who construct it, they’ll come” method.

However that received’t work right now. It’s important to actively market your present.

Listed below are some methods that may assist you push your listenership again on the incline slope. 

Technique #1: Getting Publicity on Excessive-Development Video Channels (Instagram, TikTok, YouTube)

A lot of profitable podcast creators have grown their exhibits by sharing content material on high-growth channels like TikTok, Instagram Reels, and even YouTube. They’re leveraging the algorithms on these channels to get publicity they’ll redirect to their podcast.

The essential technique is to create a brief piece of video content material that borrows out of your podcast episode, then invite viewers to the podcast to listen to the total story.

Infrequently, one in every of these movies might even go viral. You will discover case research about podcasters who’ve gained 1000’s of recent listeners based mostly on only one viral TikTok video or Instagram Reel.

And various well-known podcasters have used YouTube clips to draw listeners after which direct them to their podcast feeds.

Senior man wearing shirt,waist and flat cap starting old-fashioned film projector. He is placed on the left side of the frame. Smoke and light beams come out of the projector lens. The photo is black and white and has horizontal composition.
Need your podcast to take off? Could be time to get in entrance of the digital camera.

The hot button is that the video content material needs to be associated to the podcast episode you’re driving folks to. You might want to inform a narrative that’ll hook folks in to wish to hear the remainder of the episode.

It sounds easy, however you’d be stunned what number of creators get tripped up by not following this important level.

How do you decide a high-growth platform to drag off this technique? Alban at all times encourages creators to search out the platform they perceive and really feel comfy creating content material that can carry out effectively on it. 

Technique #2: Guesting on Different Podcasts

It helps to recollect the massive precept behind efficiently rising your present, which is discovering audiences that do not know you already.

Repurposing your podcast episodes and placing them in your Twitter or Fb feed is okay, however by and huge they will be seen by individuals who already know you exist.

So how do you get your podcast in entrance of recent ears?

Guesting on other podcasts is a tried-and-true and nonetheless very efficient possibility. (For those who’re on the lookout for a option to scale your podcast-guesting outreach, we like what Podcast Hawk [affiliate link] has to supply.)

Woman radio host recording podcast using microphone wearing headphones interviewing guest sitting across from her.
Being a visitor on different podcasts is a tried-and-true technique for rising your listenership.

One other is together with your podcast episodes in weblog posts in your web site, which helps folks discover your present by way of Google’s search algorithm.

For those who write a weblog submit a few matter you’ve already lined on the podcast, hyperlink to that episode within the submit itself.

Like this!

Technique #3: Paid Promoting and Sponsorships

What about paid acquisition? Is it one thing podcasters must be fascinated with? 

The brief reply is sure, and there are two fundamental methods right here: paid adverts and sponsorships.

Paid ads are positively a viable technique for rising your present. Simply know that there is a proper method, and a mistaken option to do it.

The mistaken method is to place adverts straight on Fb or Google and hope {that a} chilly viewers will begin clicking and listening.

The consultants at Buzzsprout have by no means seen anyone efficiently develop a podcast that method. There’s simply an excessive amount of friction in the best way of getting somebody from the advert to your present.

As Alban says, they’ve “solely seen folks lose some huge cash” this manner.

So how do you cut back the friction and do podcast adverts the appropriate method? The hot button is to promote on apps that have already got a captive viewers of listeners—apps like Overcast, Pocket Casts, and Podcast Addict.

You can additionally look into sponsoring one other podcast—paying a fellow podcaster to present you a shoutout.

Attempting this on a few of the greater exhibits may get costly, however there are a number of small, fast-growing podcasts seeking to monetize that is likely to be a greater match.

For a deeper dive on monetizing your podcast, try this post by Heather Osgood of True Native Media on getting began with podcast adverts.

Cut back Podcasting Overwhelm and Keep away from Burnout

As content material creators, consistency is essential. However burnout can be actual.

That’s why you might want to set a recreation plan for creating and advertising your present that’s sustainable.

Lots of people hear tales of essentially the most profitable content material creators—like John Lee Dumas, who started Entrepreneurs on Fire by doing a daily show—and so they suppose I am going to do the identical factor. However that simply doesn’t work for most individuals, particularly in the event you’ve received a full-time gig or have youngsters at residence.

Portrait of young male radio host in headphones looking tired, exhausted, drinking coffee while getting ready for broadcasting in studio. Horizontal shot
Do not let burnout get the higher of your podcasting dream.

So discover a content material creation cadence that matches your life, and that you’ll be excited to do. For lots of people, allocating someday per week to creating your episode is an effective selection.

Since “For those who construct it, they’ll come” would not work, you additionally must carve out time for advertising. There’s nearly at all times extra you are able to do to market your present, however begin with placing simply an hour apart every week for advertising.

For those who’re on TikTok, possibly meaning spending an hour making a video to advertise your newest episode and fascinating with folks on TikTok. For those who’re on LinkedIn, it’s writing a submit that ties into the content material in your episode.

Begin small, and keep constant.

Have interaction with Your Listeners and Construct Podcast Superfans

Podcasting is a protracted recreation. The podcasters who keep it up for years are almost definitely to search out the success (and obtain numbers) they’re on the lookout for.

The typical new podcaster, although, is getting roughly thirty-seven performs per episode. Which will sound small, and it’s.

However small could be mighty.

That’s as a result of every of these thirty-seven folks is an actual human being. And one of many superpowers you may have once you’re small is that you simply truly can interact with each one in every of them.

Ask folks to achieve out, after which honor it after they do. If somebody sends you an e mail, point out it on the podcast. For those who get a optimistic assessment, learn it on the air and thank the listener. If a fan posts one thing about your podcast on social, prefer it and thank them for sharing it.

Elevate your superfans. Join with them and study extra about them, so you may higher serve them and appeal to extra similar to them.

Be taught Extra about What Makes a Podcast Profitable in 2022

Be part of us live on YouTube on Tuesday, Jan 11 at 12 PM PT/3 PM ET for OPEN Podcast #1, the place you will study methods for creating highly effective podcast content material in 2022. Pat Flynn and company will share what’s working now to maintain your podcast listeners coming again for extra.

neon sign reading OPEN Podcast Presented by SPI

By the best way, a number of the insights on this submit had been taken from Pat Flynn’s dialog with Alban Brooke, head of promoting at Buzzsprout, throughout SPI’s first Audience Driven Summit in October 2021, our two-day deep-dive into the best, related methods to construct an viewers right now.

Click here to watch the recording of Pat’s full conversation with Alban.