Editor’s word: It is a visitor put up by Corey Haines at SavvyCal, an actual nifty scheduling resolution that we use to schedule visitors on our personal podcasts, together with The Community Experience Podcast!
Why does rising your podcast viewers appear so tough? Podcasts current a number of distinctive challenges in comparison with different kinds of content material:
- Podcasts are historically audio-only, which suggests grabbing your potential listeners’ consideration immediately is paramount
- Audio just isn’t as inherently shareable as textual content or video; individuals devour it otherwise
- Discovering new podcasts and podcast episodes is a slow-burn course of primarily based on private style and suggestions
For all these causes, you, as a podcaster, need to be artful and strategic about getting your present seen and heard. Rising your podcast listenership is essentially a grassroots effort—amongst different strategies, it’s depending on word-of-mouth suggestions from a number of loyal listeners.
When you have visitors in your present, you’ve a leg up on the remaining as a result of your visitors can share your podcast with their viewers. However first, it’s a must to earn it.
How will you ensure you get the very best bang in your buck from each new podcast guest?
The easiest way to make sure that occurs is to make a very nice impression.
You must stand out from the remaining.
Let’s dig into 5 methods you may prepare for podcast guest interviews and impress your visitors once they come in your present!
Desk of Contents
- Do extensive research
- Send your guest a prep email
- Personalize the scheduling link
- Create a guest page on your podcast website
- Streamline production follow-up
- Recap: When it comes to podcast guests, good impressions last!
1. Do intensive analysis
Since most podcasters don’t do a lot (if any) analysis on their visitor forward of time, one surefire strategy to impress your visitor is to indicate that you just’ve actually performed your homework on them.
Not solely will this aid you produce a greater podcast, however it’ll additionally improve the prospect that your visitor will share the episode with their viewers, refer you to different visitors, and do you a favor sooner or later.
It sounds easy, however this one small gesture can go a protracted strategy to making an enduring impression.
Listed here are a number of methods you will get to know your visitor forward of your time with them.
Use Twitter superior search to analysis your podcast visitor
Right here’s a sneak peek into how he makes use of Twitter to floor fascinating content material from his visitors that he can ask about on his podcast.
Twitter’s advanced search makes it simple to filter by the variety of likes (as proven right here) in addition to the variety of retweets and any key phrase or phrase.
Use search hacks to floor your visitor’s finest content material
Your visitor might need a weblog on their private web site, write on their enterprise’s weblog, or contribute to different blogs as nicely.
For instance, the question writer:”Tim Soulo” with the Content material Explorer function allows you to discover content material authored by Ahrefs’ CMO, Tim Soulo.
It’ll even present the recognition of every article so you may see which content material struck a chord with the viewers.
Analysis your visitor’s LinkedIn profile
If the skilled background of your visitor is of any explicit curiosity, their LinkedIn profile will come in useful.
Right here, you may see a exact timeline of their jobs and involvements in several corporations.
From their profile, you can too dig into their “Exercise” to search out what they’ve been posting about.
Take heed to your visitor’s different podcast appearances
Listen Notes describes itself as a search engine for podcasts, which makes it simple to dig up previous visitor appearances your visitor has made on different podcasts.
Podchaser additionally lets you seek for somebody and pull up a curated listing of their visitor appearances in a particular tab.
It doesn’t take greater than listening to 1-2 different podcast appearances they’ve performed to get acquainted and select different subjects and questions that’d be compelling to discover in your podcast.
Quora has turn out to be one of the vital widespread web sites on the planet with its distinctive Q&A format.
In case your visitor is lively on Quora, looking by way of their previous solutions would possibly offer you some good concepts for inquiries to ask since you may fairly actually see how they’d reply.
Entrepreneur and investor Jason Lemkin has answered over 3,600 questions, lots of that are “off the crushed path” of what he would possibly usually get requested about.
2. Ship your visitor a prep e mail
As soon as your visitor has booked a time to document with you, you may ship over an inventory of questions or subjects to assist them put together, in addition to a package of marketing materials they can use to promote your episode.
Not solely does this present your visitor that you just’re well-prepared and on high of your sport, it additionally permits your visitor to have the ability to ship the very best content material they will for you.
You would possibly ship them an e mail like this a number of days earlier than you document:
Hey NAME — wanting ahead to our dialog.
I needed to ship over this listing of subjects we’ll probably cowl.
Subjects to prep for:
- Instance 1
- Instance 2
- Instance 3
Any questions earlier than our recording?
Derek Sivers has an article where he talks about how he asks the host to send him questions months in advance when any individual invitations him on a podcast.
Right here’s why: “Individuals say that your first response is probably the most sincere, however I disagree. Your first response is often outdated. Both it’s a solution you got here up with way back and now use as an alternative of pondering, or it’s a knee-jerk emotional response to one thing in your previous.”
He’s noticed that his finest solutions come after he’s had a while to consider it from expertise. He spends hours writing from totally different views earlier than selecting probably the most fascinating reply. Then, as soon as the recording begins, he tries to make his solutions sound spontaneous.
Giving your visitors time to organize ideas on questions and subjects is assured to impress, however it’s additionally an effective way to make them extra spectacular to your listeners.
Professional tip: Arrange a Zapier automation to ship visitors a prep e mail after they ebook a time utilizing your SavvyCal scheduling hyperlink. All it’s a must to do is locate SavvyCal in Zapier, choose “New Assembly” because the set off, join your account, and ship an e mail to the e-mail they used to ebook the assembly because the Motion.
3. Personalize the scheduling hyperlink
When you’re nonetheless scheduling recording periods with visitors by buying and selling emails backwards and forwards, it’s time to begin utilizing a scheduling instrument that enables visitors to ebook a time instantly in your calendar.
However even then, scheduling hyperlinks have turn out to be so ubiquitous that an unwritten taboo has developed. Prefer it or not, some individuals take offense to receiving a generic reserving hyperlink.
So if you wish to impress your visitors (and keep away from offense), get within the behavior of personalizing your scheduling hyperlinks.
With a scheduling instrument like SavvyCal, you may generate personalised scheduling hyperlinks for every visitor with only a few clicks.
You’ll be able to prefill your visitor’s title and e mail handle so that each one it takes is 2 clicks to ebook a time with you.
For instance, you may arrange a customized hyperlink along with your visitor that reveals their avatar, their title within the assembly title, and even their title within the scheduling hyperlink.
If I needed to document with Derrick, I might ship him the hyperlink savvycal.com/corey/derrick and that means he is aware of it’s only for him.
Now, all he has to do when visiting the scheduling hyperlink is to overlay his calendar to search out mutual availability after which choose a slot that works finest for his schedule.
4. Create a visitor web page in your podcast web site
You need to make the visitor expertise as seamless as potential. A visitor ought to by no means really feel confused. In the event that they do, it’s your fault.
One strategy to take your visitor reserving course of from a Motel 6 expertise to a Ritz Carlton expertise is to supply a “Visitor Web page” with important particulars, similar to contact and recording data.
Right here’s an instance of how podcaster David Perell offers all probably the most important data to his visitors pre-recording.
This fashion, his visitors have all the pieces they want earlier than going stay.
Some scheduling instruments like SavvyCal even let you mechanically ship visitors to a visitor web page after reserving a recording time.
5. Streamline manufacturing follow-up
In case your visitor has recorded any audio domestically on their finish, do them a favor by offering a hyperlink to your Google Drive or Dropbox to allow them to add it with none issues.
Audio recordsdata are giant and never everybody has a great cloud storage resolution. Asking your visitor to ship you their Drive or Dropbox hyperlink isn’t unhealthy by any means, however it may be inconvenient. Make it simple on them and supply a simple means for them to add on to you.
When you’ve scheduled the episode to publish, ship your visitor a fast word about which day they will count on it to go stay. This fashion, once you ship one other message day-of with shareable hyperlinks, they’re more likely to amplify it and aid you develop your viewers.
Recap: In relation to podcast visitors, good impressions final!
If you wish to stand out and make an amazing impression along with your podcast visitors:
- Do intensive analysis
- Ship a prep e mail
- Personalize the scheduling hyperlink
- Create a visitor web page
- Streamline manufacturing observe up
Do these 5 issues, and there’s no means your visitors gained’t share your podcast, refer you to different nice visitors, or do you one other favor sooner or later.
In regards to the Writer
Corey Haines is the founding father of Swipe Files and the advertising and marketing lead for SavvyCal. He is additionally the host of the podcasts Default Alive and Everything Is Marketing. Beforehand he was the top of development for Baremetrics and has consulted with over a dozen SaaS startups on advertising and marketing and development.