As an entrepreneur, it’s essential be a jack of all trades—creating enterprise concepts, advertising and marketing, public talking, mastering funds and money movement, and rather more. However there’s one space that usually leaves enterprise homeowners paralyzed with worry: Writing. How do you create content material for those who’re not a author?!
As everyone knows, nowadays being a “content material creator” is a requirement for constructing your on-line enterprise. Offering worth by way of creating helpful content material helps to develop your viewers, builds TRUST along with your viewers, establishes you as an authority inside your business, and invitations folks into your ecosystem.
One of these content material, additionally known as content material advertising and marketing, is all about creating content material that can invite folks to come back to you due to the worth you provide, as an alternative of simply pushing out a message by way of promoting or conventional advertising and marketing.
Content material advertising and marketing consists of weblog posts, e mail newsletters, social media, podcasts, YouTube movies, and different content material that folks really need to devour. This content material does not contain the “laborious promote” you set in your advertising and marketing and promoting efforts. Content material advertising and marketing is extra about providing assist, constructing relationships, constructing belief, and constructing your neighborhood of superfans.
Content material advertising and marketing is nice, but it surely additionally requires quite a lot of writing, even for those who’re making a YouTube video or podcast.
So . . . what for those who’re not a author? What for those who’re simply not good at it, or don’t like doing it? What for those who simply don’t have the time?
Don’t despair! Listed here are some hacks which you can make use of that can make it easier to create nice written content material that can make it easier to construct your enterprise.
Rent a Author
It is a no-brainer, proper? When you have the means to rent another person to do your writing for you, then, by all means, rent away! This may assist you to concentrate on what you do finest.
So how do you go about hiring a contract author? Ask round and see if anybody in your community can suggest a author. Submit a message on LinkedIn, or go to certainly one of these platforms that may match you with a contract author.
Fiverr is a superb web site the place you will discover writers who’ve expertise with nearly any sort of writing, whether or not it’s articles/weblog posts, white papers, gross sales and advertising and marketing copy, or ebooks. You may also rent editors and proofreaders.
On Fiverr, you’ll be able to browse the profiles of freelance writers accessible for rent, and see which one could also be a superb match in your wants. UpWork is an identical web site.
Don’t be afraid to rent somebody to assist, even when it’s for only some hours every week, or one undertaking at a time. If the author is an efficient match, you might even finally need to ask them to come back onto your crew full-time. Hiring freelancers is an effective way to get to know somebody earlier than you rent them.
However what for those who don’t have the cash to rent somebody?
Faucet Your Workforce
When you have a crew, even when they’re not in an official “writing” position, faucet them to see if they are going to contribute.
You could be stunned that there are good writers on the market who aren’t in an official writing position. So see if crew members can concentrate on a particular matter they’ve experience in, and ask them to contribute frequently.
At SPI, we have now a number of folks on our crew who write content material, together with me; our senior author, Ray Sylvester; our co-CEO Matt Gartland; Sara Jane Hess, and David Grabowski from our podcasting crew; and Jillian Benbow and Jay Clouse, from our CX crew.
When you have somebody in your crew who is sweet at enhancing, you too can document an audio “mind dump.” That is the place you document your ideas and concepts for a weblog publish, after which have another person edit the content material right into a cohesive article.
Repurpose Current Content material
You in all probability have already got content material which you can repurpose to make weblog posts, e mail content material, and even social media posts.
Do you’ve an internet course? If that’s the case, take one module, or chapter, of that course and edit it right down to create a weblog publish. At SPI, we just lately did that with this blog post on learn how to nail your enterprise concept.
We took one chapter from the Smart From Scratch course, and we turned it into an article.
You would possibly suppose, “What if folks know the weblog publish is taken from course content material? That’s dishonest!”
No, it’s not. It’s offering your viewers with beneficial info by way of multiple medium. Weblog content material is free. So providing free content material from a paid course is including worth. Simply watch out to not give away an excessive amount of content material without cost, or that can devalue your paid content material. However a slice right here and there’s a good solution to reuse content material and serve your viewers.
You may also reuse content material out of your podcast, when you’ve got one, and YouTube movies. Take the transcripts, consider them to see what content material will work finest in a weblog format, and edit them down.
Strategically reusing content material is sensible and environment friendly.
Invite Visitor Bloggers to Contribute
Is there somebody in your community who can write beneficial content material on subjects that can profit your viewers? Attain out to them and see if they’d be fascinated about writing visitor posts. Ideally, these can be individuals who have a considerably substantial viewers, so that you’re killing two birds with one stone—you’re offering content material for your viewers, and when a visitor blogger promotes the publish to their very own viewers, you’ll get some new eyes studying your content material.
Be certain the visitors know your viewers and the varieties of subjects you cowl in your weblog. Counsel subjects they’ll write about, or collaborate to give you subjects. When their publish is revealed, recommend methods the visitor can promote the publish to their very own viewers so you will get extra site visitors to your web site.
At SPI Media, we often invite visitors to write down for our weblog, together with this one from our buddy Heather Osgood, founding father of True Native Media, on learn how to flip your podcast right into a worthwhile enterprise.
Curate Content material
Whether or not it’s for a weblog publish or your weekly publication, curating content material is another choice for offering worth to your viewers with out having to personally churn out a 2,500-word authentic article.
Curating content material is solely placing collectively a number of items of content material that you’ve discovered attention-grabbing and suppose your viewers will like. As an example, a weblog publish might include an inventory of articles (with hyperlinks) from different publications that you simply’ve discovered useful on subjects associated to your business.
Once more, this may occasionally look like a cop-out. Nevertheless it’s not! Individuals like comfort, and having hyperlinks to a number of articles multi functional place saves them effort and time.
Survey Your Viewers
Enlist your viewers that can assist you write content material! You are able to do this by surveying them and utilizing their solutions to create weblog posts. At SPI Media, we sometimes use a Typeform survey to ask our viewers a query. Then we collect the solutions and put them collectively in a weblog publish. It is a smart way to offer attention-grabbing info, and likewise join along with your viewers.
Final Might, early within the COVID pandemic, we surveyed our viewers and requested them, “What’s providing you with hope?” A number of folks responded to our survey, and we compiled their solutions in this powerful blog post.
Leverage the Energy of Lists
A listing of suggestions or suggestions is a simple solution to pull collectively content material that doesn’t require quite a lot of analysis and writing.
About as soon as a month, our podcasting crew places collectively a list of their favorite podcasts. They write a paragraph about each, and inform readers why the podcast is sweet. Sounds easy-peasy, proper?
You possibly can do that for something. What are your prime ten really helpful on-line enterprise instruments? What are one of the best enterprise books you’re studying proper now, and what do you want about them? What are the highest 5 issues that helped you begin your enterprise? Giving folks recommendation by way of an inventory is an effective way to create beneficial content material.
For those who’re good at asking questions and being curious, then you’ll in all probability be good at interviewing.
- Interview an professional on a subject that you simply suppose will assist your viewers. At SPI Media, we repeatedly interview entrepreneurs who’re doing wonderful issues.
- Interview folks in your viewers who’ve discovered success, and write a success story for your blog. Individuals like to examine folks identical to them who’re succeeding.
- Interview a mentor or somebody you look as much as. Ask them for recommendation, and create a weblog publish with the solutions.
For those who document a video of your interviews, it may be utilized in many alternative methods: for a podcast, a video in your Tube channel, as a weblog publish. You may get quite a lot of mileage from only one interview!
If you wish to be taught extra about creating content material, listed here are some suggestions from Pat about how to create content when you’re a busy, beginning entrepreneur.