As an entrepreneur, you should be a jack of all trades—growing enterprise concepts, advertising, public talking, mastering funds and money circulate, and way more. However there’s one space that always leaves enterprise homeowners paralyzed with worry: Writing. How do you create content material when you’re not a author?!
As everyone knows, lately being a “content material creator” is a requirement for constructing your on-line enterprise. Offering worth by creating helpful content material helps to develop your viewers, builds belief along with your viewers, establishes you as an authority in your business, and invitations individuals into your ecosystem.
One of these content material, additionally known as content material advertising, is all about creating content material that can invite individuals to come back to you due to the worth you provide, as an alternative of simply pushing out a message by promoting or conventional advertising.
Content material advertising consists of weblog posts, e mail newsletters, social media, podcasts, YouTube movies, and different content material that individuals really need to devour. This content material does not contain the “arduous promote” you place in your advertising and promoting efforts. Content material advertising is extra about providing assist, constructing relationships, constructing belief, and constructing your neighborhood of superfans.
Content material advertising is nice, nevertheless it additionally requires a variety of writing, even when you’re making a YouTube video or podcast.
So . . . what when you’re not a author? What when you’re simply not good at it, or don’t like doing it? What when you simply don’t have the time?
Don’t despair! Listed below are some hacks which you can make use of that can assist you to create nice written content material that can assist you to construct your corporation.
Rent a Author
This can be a no-brainer, proper? You probably have the means to rent another person to do your writing for you, then, by all means, rent away! This may help you deal with what you do finest.
So how do you go about hiring a contract author? Ask round and see if anybody in your community can suggest a author. Submit a message on LinkedIn, or go to considered one of these platforms that may match you with a contract author.
Fiverr is a good web site the place you could find writers who’ve expertise with nearly any sort of writing, whether or not it’s articles/weblog posts, white papers, gross sales and advertising copy, or ebooks. You may also rent editors and proofreaders.
On Fiverr, you may browse the profiles of freelance writers accessible for rent, and see which one could also be a superb match to your wants. UpWork is an analogous web site.
Don’t be afraid to rent somebody to assist, even when it’s for only some hours per week, or one challenge at a time. If the author is an efficient match, you might even ultimately need to ask them to come back onto your staff full-time. Hiring freelancers is an effective way to get to know somebody earlier than you rent them.
However what when you don’t have the cash to rent somebody?
Faucet Your Group
You probably have a staff, even when they’re not in an official “writing” function, faucet them to see if they may contribute.
You could be stunned that there are good writers on the market who aren’t in an official writing function. So see if staff members can deal with a selected matter they’ve experience in, and ask them to contribute regularly.
At SPI, now we have a number of individuals on our staff who write content material, together with me; our senior author, Ray Sylvester; our co-CEO Matt Gartland; Sara Jane Hess, and David Grabowski from our podcasting staff; and Jillian Benbow and Jay Clouse, from our CX staff.
You probably have somebody in your staff who is nice at enhancing, you can even report an audio “mind dump.” That is the place you report your ideas and concepts for a weblog put up, after which have another person edit the content material right into a cohesive article.
Repurpose Present Content material
You in all probability have already got content material which you can repurpose to make weblog posts, e mail content material, and even social media posts.
Do you might have a web-based course? If that’s the case, take one module, or chapter, of that course and edit it right down to create a weblog put up. At SPI, we lately did that with this blog post on nail your corporation concept.
We took one chapter from the Smart From Scratch course, and we turned it into an article.
You may suppose, “What if individuals know the weblog put up is taken from course content material? That’s dishonest!”
No, it’s not. It’s offering your viewers with useful info by multiple medium. Weblog content material is free. So providing free content material from a paid course is including worth. Simply watch out to not give away an excessive amount of content material totally free, or that can devalue your paid content material. However a slice right here and there’s a good method to reuse content material and serve your viewers.
You may also reuse content material out of your podcast, in case you have one, and YouTube movies. Take the transcripts, consider them to see what content material will work finest in a weblog format, and edit them down.
Strategically reusing content material is sensible and environment friendly.
Invite Visitor Bloggers to Contribute
Is there somebody in your community who can write useful content material on matters that can profit your viewers? Attain out to them and see if they might be eager about writing visitor posts. Ideally, these can be individuals who have a considerably substantial viewers, so that you’re killing two birds with one stone—you’re offering content material for your viewers, and when a visitor blogger promotes the put up to their very own viewers, you’ll get some new eyes studying your content material.
Be certain the company know your viewers and the sorts of matters you cowl in your weblog. Counsel matters they’ll write about, or collaborate to provide you with matters. When their put up is revealed, recommend methods the visitor can promote the put up to their very own viewers so you may get extra visitors to your web site.
At SPI Media, we often invite company to put in writing for our weblog, together with this one from our pal Heather Osgood, founding father of True Native Media, on flip your podcast right into a worthwhile enterprise.
Curate Content material
Whether or not it’s for a weblog put up or your weekly e-newsletter, curating content material is another choice for offering worth to your viewers with out having to personally churn out a 2,500-word authentic article.
Curating content material is just placing collectively a number of items of content material that you’ve discovered attention-grabbing and suppose your viewers will like. As an example, a weblog put up may include an inventory of articles (with hyperlinks) from different publications that you simply’ve discovered useful on matters associated to your business.
Once more, this will look like a cop-out. Nevertheless it’s not! Folks like comfort, and having hyperlinks to a number of articles multi functional place saves them effort and time.
Survey Your Viewers
Enlist your viewers that will help you write content material! You are able to do this by surveying them and utilizing their solutions to create weblog posts. At SPI Media, we sometimes use a Typeform survey to ask our viewers a query. Then we collect the solutions and put them collectively in a weblog put up. This can be a good way to supply attention-grabbing info, and in addition join along with your viewers.
Final Might, early within the COVID pandemic, we surveyed our viewers and requested them, “What’s providing you with hope?” A number of individuals responded to our survey, and we compiled their solutions in this powerful blog post.
Leverage the Energy of Lists
An inventory of ideas or suggestions is a straightforward method to pull collectively content material that doesn’t require a variety of analysis and writing.
About as soon as a month, our podcasting staff places collectively a list of their favorite podcasts. They write a paragraph about every one, and inform readers why the podcast is nice. Sounds easy-peasy, proper?
You could possibly do that for something. What are your high ten beneficial on-line enterprise instruments? What are the very best enterprise books you’re studying proper now, and what do you want about them? What are the highest 5 issues that helped you begin your corporation? Giving individuals recommendation by an inventory is an effective way to create useful content material.
If you happen to’re good at asking questions and being curious, then you’ll in all probability be good at interviewing.
- Interview an professional on a subject that you simply suppose will assist your viewers. At SPI Media, we commonly interview entrepreneurs who’re doing wonderful issues.
- Interview individuals in your viewers who’ve discovered success, and write a success story for your blog. Folks like to examine individuals similar to them who’re succeeding.
- Interview a mentor or somebody you look as much as. Ask them for recommendation, and create a weblog put up with the solutions.
If you happen to report a video of your interviews, it may be utilized in many alternative methods: for a podcast, a video to your Tube channel, as a weblog put up. You will get a variety of mileage from only one interview!
If you wish to be taught extra about creating content material, listed below are some ideas from Pat about how to create content when you’re a busy, beginning entrepreneur.