If content material is king, then content material entrepreneurs are the wizards that sprinkle their magic everywhere in the kingdom to make the whole lot look superb.
Alright, which may not be one of the best analogy. However my level is that content material entrepreneurs make nice content material. And to companies nice content material = higher search engine rankings = extra money. We’ll get into that extra in a bit. However as a result of superb content material advertising wizards can enhance income for companies, they will additionally command massive bucks. And, because it seems, content material advertising is a remote-friendly profession path with a lot of avenues to earn.
Let’s check out learn how to grow to be a content material marketer, even if in case you have completely zero skilled advertising or writing expertise.
What’s a Content material Marketer?
Earlier than we discover ways to grow to be a content material marketer, let’s take a look at what a content material marketer is.
I do know earlier I in contrast content material entrepreneurs to wizards who create magical, money-making content material.
In fact, that is an oversimplification of content material advertising.
Content material entrepreneurs put on loads of completely different (wizard) hats. They require completely different talent units, information, and expertise. Earlier than we take a deep dive into the nitty gritty of content material advertising, let’s loosely outline what a content material marketer is.
A content material marketer is an individual who creates content material that draws readers and turns them into clients.
What sort of content material they create, how they create it, and the place they share it relies on the product being offered.
Nonetheless, the best want for content material entrepreneurs is within the huge ever-expanding area we name the Web. And, for the aim of this profession information, I’ll concentrate on learn how to grow to be a content material marketer on-line.
Immediately, many content material entrepreneurs are wanted to plan, produce, and promote written content material to succeed in on-line audiences and switch them into paying clients.
Abilities & Competencies of Content material Entrepreneurs
At its core, content material advertising is damaged down into two elements: content material and advertising. To grow to be a profitable content material marketer, it is advisable to know learn how to do each equally nicely. Let’s take a look at content material first.
Content material Writing Abilities
For those who hate writing, content material advertising is just not your profession path. Interval. It’s a must to love to put in writing. At this very second, you already know whether or not or not writing is a ardour of yours. For those who agonize over phrase selections and might’t even let an e-mail go till it’s worded excellent, you’re a language lover and a passionate author.
Now you possibly can flip your wordsmith methods right into a content material advertising profession. However, bear in mind, whenever you’re writing as a content material marketer, your purpose is to create compelling content material that sells. That’s the place the advertising half comes into play.
Advertising and marketing Abilities
I’m going to allow you to in on somewhat secret. There’s not an entire lot of cash to be made for most individuals within the fiction or journalism facet of writing. A fortunate few will get their novels printed, however way more won’t ever really make it that far. Equally, information websites have only a handful of paid employees writers. The remaining are sometimes visitor posts (written free of charge) or one-off freelancers getting paid pennies per phrase. Actually.
To actually make a dwelling as a author, your greatest greatest it to discover ways to grow to be a content material marketer. However you possibly can’t simply create bland content material. It’s a must to write crisp, clear content material that piques readers’ pursuits and compels them to grow to be customers. Whenever you do that, you grow to be a wanted content material marketer who can command massive bucks for his or her writing.
Extra Content material Advertising and marketing Abilities
- Search Engine Optimization
- Hyperlink Constructing
- Running a blog
Content material Advertising and marketing Coaching
You don’t want a inventive writing diploma or a advertising diploma to grow to be a content material marketer. Purchasers will care extra about outcomes than your credentials.
Bear in mind, you simply can’t name your self a content material marketer and count on to earn a living. It’s a must to show you possibly can write content material that sells.
One of the simplest ways to try this is to finish coaching that prepares you to market your self as content material marketer. That manner you possibly can hone your abilities AND command a good wage to your work.
I extremely advocate the Extremely Paid Freelance Author workshop at SmartBlogger. My good friend, Jon Morrow, has perfected the artwork of incomes $200+ for weblog posts and helps new freelance writers do the identical. His distinctive coaching to teaches you learn how to grow to be a content material marketer so you possibly can earn 10x greater than conventional writers.
By means of December 16, 2020 you possibly can register for his signature workshop for free!
Content material entrepreneurs get to work versatile schedules. Which means you possibly can work late nights, early mornings, or anytime in between. Primarily, content material entrepreneurs can match work into their lives, and never the opposite manner round.
You simply want to satisfy deadlines and have work turned in on time. Most content material entrepreneurs work on a freelance foundation. Which means you’re your personal boss and might work how and whenever you need, so long as you full assignments on time.
Freelancing as a Content material Marketer
Sometimes, content material entrepreneurs are freelancers. They receives a commission to put in writing a weblog submit or e-mail sequence, touchdown web page, or different one-off piece of content material. You agree on pay earlier than you begin working and, when you’re finished with the work, you receives a commission.
Bear in mind, freelancing is different than employee positions.
What It Means To Be a Freelancer
- Pay your personal quarterly estimated taxes
- Should not eligible for advantages like medical insurance or paid day without work
- Should discover your personal purchasers by pitching your providers
- Can work when and the place you please
Freelance content material entrepreneurs can discover purchasers on market websites, like Upwork. However, the higher paying gigs come from networking and pitching your providers to potential purchasers. LinkedIn is a good place to determine your content material advertising profession.
Earlier than you get too excited, let’s take a step again and be sincere. Freelancing is just not for everybody. However freelancing does provide an opportunity to work remotely on a really versatile schedule with limitless incomes potential.
Discover Work as a Content material Marketer
Good content material advertising coaching will put together you to search out work after you’ve accomplished it. That’s why I like to recommend Content Marketing Certification at SmartBlogger. Not solely will you develop content material advertising abilities you possibly can promote, you may as well discover ways to pitch these abilities efficiently.
Profitable freelance writers typically observe steps to begin getting purchasers:
It’s not at all times a straightforward street. I started a freelance writing career from scratch and it was the toughest yr of my life! But it surely was additionally rewarding, and I wouldn’t hesitate to do it another time if given the prospect.
It’s a must to be pushed, disciplined, and genuinely love writing to succeed on the earth of freelance content material advertising.
Profession Teaching for Aspiring Content material Entrepreneurs
Undecided if content material advertising is best for you? Nervous about freelancing? Have waaayy extra questions than solutions?
No downside. Work with me!
Try my 30-Minute Distant Profession Q & A training service. In simply half-hour, we’ll work out what distant work is best for you and also you’ll even get a free customized PDF to information you.
Able to be taught extra? Try all the main points over at Remotely You.
Ashlee Anderson, CPCC
P.S. This submit accommodates affiliate hyperlinks. Try my disclosure statement to be taught extra.