Home Today An Insider’s Information to Promoting Outdated Stuff on Social Platforms

An Insider’s Information to Promoting Outdated Stuff on Social Platforms


My obsession with promoting my previous junk on-line began with a little bit of spring cleansing.

I wanted to eliminate some bigger gadgets — particularly, just a few sheds and a few previous home equipment — and I didn’t wish to pay for that service. My laziness all the time wins out, so I made a decision I might checklist them on Nextdoor and Facebook Marketplace on a lark. In the event that they didn’t promote, nicely, I hadn’t misplaced something however time.

My concern was unfounded. Not solely did the gadgets I posted promote, however they offered rapidly and for the next itemizing value than my posting. The expertise proved to be a gateway to my affinity for promoting previous gadgets on Fb Market and Nextdoor. In six months of promoting, I made nearly $600. As an added bonus, every of the gadgets I offered had been required to be picked up from the client, which means that I didn’t have to maneuver a single factor.

8 Suggestions for Promoting Your Stuff On-line

What did I do proper? And what classes did I be taught alongside the best way? The next suggestions will allow you to earn cash off a number of the oldest and seemingly ineffective issues round the home.

Elizabeth Djinis recommends a bare bones approach when naming items to sell on social media. Photo courtesy of Elizabeth Djinis

Name Your Item Simply

Do not make your listing title overly detailed. It is better to be bare bones and minimal: think “bed” or “table” for furniture items. Many people who bought my items scoured Nextdoor and Facebook Marketplace every day for specific objects. I suspect some might have had an alert set up on their phone for certain products. That’s why you want to be as simple as possible — your listing may get lost in the shuffle if the name has too many details.

Anticipate Buyers’ Questions

This is largely a common sense tip but it’s smart to give as much information as you can in the listing. If you’re selling furniture or any object, post multiple photos and be upfront about damage. Always — and I can’t stress this enough — post the dimensions in your listing. People will probably still message you asking for the dimensions, but anytime I’ve written “dimensions available upon request” in my listing, I get bombarded. It’s much better to answer buyers’ questions upfront.

If there are any other specific details relevant to your item or pick-up, post them in the description. Think of this as what you would want to know if you were buying your item. People want to deal with someone who is thoughtful so it’s better to offer all of that information at the outset.

Don’t Set Prices Too High

I learned this lesson the hard way. You may think your grandmother’s dark wood bedroom set is worth $600 to $1,000, but Facebook Marketplace and Nextdoor won’t see it that way. If you price your item too high, you will get largely ignored by buyers. And much like selling a house, the first few days on these apps are pivotal.

It’s much better to price your item low and get noticed by many. This can drive a bidding war and may even get you the higher price you wanted in the beginning. I recommend no more than $200 for most furniture, unless it’s an item that has incredible and specific demand.

Be Responsive

Unfortunately, this is a job. When selling an item, try to monitor your messages on the apps you are selling on, whether that’s Facebook Marketplace, Nextdoor or Letgo.

People are more likely to buy when someone responds to them quickly. If you wait one or two days to respond, they may no longer be interested. You’ll also often have to answer some follow-up questions.

Let People Look in Advance

Depending on the size and type of item, potential buyers often want to see it in advance before investing. This takes time because you’ll have to schedule an appointment with them. But it’s often worth it. Once people make their way to your house to view the item, they’ll probably be emotionally invested enough to buy it. For safety sake, you might ask a friend to join you if you live alone or if your housemates can’t be there when the prospective buyer stops by.

The writer sold this fence on Facebook Marketplace, which caters to a bigger geographic region so it’s a good place to see an item you’re not sure will sell. Photo courtesy of Elizabeth Djinis

Know Your Audience

Each app has a different audience. I’ve had the best luck on Facebook Marketplace and Nextdoor. Marketplace is a great place to sell an item that you’re not sure will go, because it caters to a much broader geographic region than a neighborhood-based app like Nextdoor. If you want your item to go fast, particularly within a few hours, and you think it has significant demand, Nextdoor is the way to go. You’re usually dealing with people in a much smaller radius, ideally within your neighborhood or the next one over, so they are able to get to your door quickly.

Know the Value of Your Item

Part of this comes with experience on the apps. Know what items sell well — sheds, for example, are incredibly in demand, and appliances usually go quickly if fairly priced. Objects that are more taste-based, like art and furniture, are harder to gauge. It’s about getting the right buyer. For those, I would suggest taking appealing photos and lowering the price.

After a Week, Give It Up

I’ve been lucky on Nextdoor and Facebook Marketplace. Someone bought an old trash can, window screens and a used shower mat, all items I thought would never sell.  But in general, if you don’t get any or many responses within the first week, you’re probably not going to sell your item. The problem with selling on social media is that the seller has little control over what items are prioritized on a potential buyer’s feed. Sometimes, you have to accept your losses and call the trash collector. City or county sanitation services will often dispose of bigger items if you need something gone in a flash.

And if you really don’t care about the item and want it gone, there’s always the tried-and-true strategy: put it out in the alley or driveway. Usually, by day’s end, it will have disappeared.

Elizabeth Djinis is a contributor to The Penny Hoarder.